About the Client
The Gables Dental Practice is a general dentistry clinic known for its beautifully modern space. Walking into the practice feels less like entering a traditional dental surgery and more like stepping into an art gallery—bright, open, and welcoming, with carefully chosen artwork adorning the walls. The client wanted a website that reflected this atmosphere: clean, modern, and inviting, while still being practical and easy to use.
The Brief
Their previous website was outdated, cluttered, and had many functional issues that made it difficult for patients to navigate. The goal was clear: create a fresh brand presence online, improve functionality, and give the practice a website that matched its unique physical space. It needed to be simple, user-friendly, and a true reflection of who they are.
Key requests included:
- - A modern design that feels clean yet welcoming.
- - Easy navigation with a focus on patient information.
- - Functionality for online bookings, emergency details, forms, and newsletters.
- - A WordPress build so the team could manage content themselves.
The Design Process
I used the physical space of the practice as my main inspiration. With its white walls, natural light, and gallery-like feel, I wanted the website to mirror that same sense of openness and simplicity. The client’s colour palette of navy and white—with subtle pops of green and purple—helped give the site a calm, professional look with just enough vibrancy to stand out.
The navigation was kept clear and straightforward, with key elements like bookings, contact information, and patient resources easily accessible. From the start, the design felt right to the client. After presenting the first draft, only a few minor tweaks and content updates were needed before finalising the site.
I also provided handover training to ensure the team could confidently maintain the site on their own, without needing coding knowledge.
The Result
The finished website is a clean, modern, and functional online presence that reflects the practice’s physical space. It provides patients with easy access to bookings, information, and resources—all wrapped in a design that feels welcoming and professional.
The client was very happy with the outcome, noting how much easier it was for patients to navigate and how well the design aligned with the practice’s unique identity.
For me, the highlight of this project was achieving that sense of clarity and simplicity—a website that not only looks modern but truly works for both the practice and their patients.